{"id":417,"date":"2025-02-03T20:38:47","date_gmt":"2025-02-03T19:38:47","guid":{"rendered":"https:\/\/www.boardridingpass.com\/?page_id=417"},"modified":"2025-04-09T08:27:18","modified_gmt":"2025-04-09T06:27:18","slug":"marque","status":"publish","type":"page","link":"https:\/\/www.boardridingpass.com\/index.php\/marque\/","title":{"rendered":"MARQUE"},"content":{"rendered":"\n<section id=\"wp-block-themeisle-blocks-advanced-columns-dab9e0bf\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-flex-start\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-9df22226\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<section id=\"wp-block-themeisle-blocks-advanced-columns-25c95699\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-collapsedRows-layout has-vertical-flex-start\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-d4d9a4f8\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color has-link-color has-x-large-font-size wp-elements-781cf7d90cd452a2484418a0a22693a0\" style=\"color:#3f3d3d\">Offrir plus de clart\u00e9, de confiance et de performance \u00e0 chaque produit<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dans un contexte o\u00f9 les consommateurs exigent toujours plus de transparence, et o\u00f9 les circuits de distribution se complexifient, les marques qui font le choix de rendre leurs produits plus lisibles, tra\u00e7ables et compr\u00e9hensibles se d\u00e9marquent durablement. D\u00e8s l\u2019instant o\u00f9 un produit est clairement identifi\u00e9 et porteur d\u2019informations fiables, il devient plus qu\u2019un simple article : il devient un support de confiance, une preuve d&#8217;engagement, un vecteur de performance commerciale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les fabricants, cela signifie un gain imm\u00e9diat en efficacit\u00e9. En structurant les donn\u00e9es li\u00e9es \u00e0 chaque produit \u2014 description, composition, origine, engagement environnemental, conditions d\u2019usage \u2014 vous facilitez leur diffusion sur tous les canaux de vente, du point de vente physique aux plateformes en ligne. Cela r\u00e9duit les erreurs de saisie, acc\u00e9l\u00e8re le r\u00e9f\u00e9rencement, limite les litiges et fluidifie la logistique. Les lancements sont plus rapides, les partenariats plus simples \u00e0 activer, les \u00e9changes plus fluides avec vos clients professionnels comme avec vos consommateurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais les b\u00e9n\u00e9fices ne s\u2019arr\u00eatent pas l\u00e0. Mois apr\u00e8s mois, cette approche permet de mettre \u00e0 jour facilement vos informations, de suivre plus pr\u00e9cis\u00e9ment les performances de vos produits, de limiter les retours li\u00e9s \u00e0 des incompr\u00e9hensions ou des erreurs de commande. Vous optimisez vos flux, r\u00e9duisez le gaspillage, et am\u00e9liorez votre impact environnemental en ma\u00eetrisant mieux chaque \u00e9tape du cycle de vie du produit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f4t\u00e9 client, qu\u2019il soit professionnel ou consommateur final, cette transparence ma\u00eetris\u00e9e renforce la confiance. Chaque personne a acc\u00e8s \u00e0 des informations claires, utiles, sans surcharge ni collecte abusive. Ce que vous choisissez de partager devient un levier de fid\u00e9lit\u00e9, pas une menace pour la vie priv\u00e9e. La donn\u00e9e n\u2019est pas exploit\u00e9e, elle est expliqu\u00e9e.<\/p>\n\n\n\n<p class=\"has-text-align-left has-text-color has-link-color wp-elements-599ff6936e3be359ae29911acd80f8f8 wp-block-paragraph\" style=\"color:#3f3d3d\">Adopter cette logique, c\u2019est faire le choix d\u2019un commerce plus fluide, plus juste et plus responsable. C\u2019est aussi se pr\u00e9parer aux nouvelles attentes du march\u00e9 : des produits bien pr\u00e9sent\u00e9s, bien document\u00e9s, bien distribu\u00e9s \u2014 des produits qui inspirent confiance d\u00e8s le premier regard, et \u00e0 chaque \u00e9tape de leur parcours.<\/p>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"wp-block-themeisle-blocks-advanced-columns-b56443a0\" class=\"wp-block-themeisle-blocks-advanced-columns has-2-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-collapsedRows-layout has-vertical-flex-start\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-8b257f59\" class=\"wp-block-themeisle-blocks-advanced-column has-light-bg\">\n<h3 id=\"wp-block-themeisle-blocks-advanced-heading-6dc90e07\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-6dc90e07\">Frais d&#8217;installation<\/h3>\n\n\n\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-0b1abecd\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-0b1abecd\">1500 \u20ac<\/h2>\n\n\n\n<p id=\"wp-block-themeisle-blocks-advanced-heading-cf3bf296\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-cf3bf296\">Ce que vous gagnez d\u00e8s l\u2019int\u00e9gration du syst\u00e8me<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-nv-site-bg-color has-css-opacity has-nv-site-bg-background-color has-background\"\/>\n\n\n\n<div id=\"wp-block-themeisle-blocks-icon-list-20efc1f0\" class=\"wp-block-themeisle-blocks-icon-list\">\n<div id=\"wp-block-themeisle-blocks-icon-list-item-b4151cc1\" class=\"wp-block-themeisle-blocks-icon-list-item\"><i class=\"fas fa-check wp-block-themeisle-blocks-icon-list-item-icon-custom\"><\/i><p class=\"wp-block-themeisle-blocks-icon-list-item-content-custom\">Tra\u00e7abilit\u00e9 compl\u00e8te et cr\u00e9dible<\/p><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-icon-list-item-be1ce24b\" class=\"wp-block-themeisle-blocks-icon-list-item\"><i class=\"fas fa-check wp-block-themeisle-blocks-icon-list-item-icon-custom\"><\/i><p class=\"wp-block-themeisle-blocks-icon-list-item-content-custom\">R\u00e9f\u00e9rencement facilit\u00e9 sur les shops en ligne<\/p><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-icon-list-item-1037a19a\" class=\"wp-block-themeisle-blocks-icon-list-item\"><i class=\"fas fa-check wp-block-themeisle-blocks-icon-list-item-icon-custom\"><\/i><p class=\"wp-block-themeisle-blocks-icon-list-item-content-custom\">Gain de confiance des partenaires B2B et B2C<\/p><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-icon-list-item-cfed8979\" class=\"wp-block-themeisle-blocks-icon-list-item\"><i class=\"fas fa-check wp-block-themeisle-blocks-icon-list-item-icon-custom\"><\/i><p class=\"wp-block-themeisle-blocks-icon-list-item-content\">Mise en place d&#8217;un langage commun \u00e0 la cha\u00eene de valeur<\/p><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-icon-list-item-c8e046b2\" class=\"wp-block-themeisle-blocks-icon-list-item\"><i class=\"fas fa-check wp-block-themeisle-blocks-icon-list-item-icon-custom\"><\/i><p class=\"wp-block-themeisle-blocks-icon-list-item-content\">Valorisation de la marque et de l&#8217;innovation<\/p><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-column-f8505509\" class=\"wp-block-themeisle-blocks-advanced-column has-light-bg\">\n<h3 id=\"wp-block-themeisle-blocks-advanced-heading-79a27878\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-79a27878\">Abonnement mensuel<\/h3>\n\n\n\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-695ae192\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-695ae192\">150 \u20ac<\/h2>\n\n\n\n<p id=\"wp-block-themeisle-blocks-advanced-heading-30dd530d\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-30dd530d\">Ce que vous optimisez et valorisez chaque mois<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-nv-site-bg-color has-css-opacity has-nv-site-bg-background-color has-background\"\/>\n\n\n\n<div id=\"wp-block-themeisle-blocks-icon-list-a782a356\" class=\"wp-block-themeisle-blocks-icon-list\">\n<div id=\"wp-block-themeisle-blocks-icon-list-item-d5601ac9\" class=\"wp-block-themeisle-blocks-icon-list-item\"><i class=\"fas fa-check wp-block-themeisle-blocks-icon-list-item-icon-custom\"><\/i><p class=\"wp-block-themeisle-blocks-icon-list-item-content-custom\">Mise \u00e0 jour automatique des donn\u00e9es des produits<\/p><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-icon-list-item-b9ac9dc4\" class=\"wp-block-themeisle-blocks-icon-list-item\"><i class=\"fas fa-check wp-block-themeisle-blocks-icon-list-item-icon-custom\"><\/i><p class=\"wp-block-themeisle-blocks-icon-list-item-content-custom\">Suivi en temps r\u00e9el de la performance des produits<\/p><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-icon-list-item-f416b8a0\" class=\"wp-block-themeisle-blocks-icon-list-item\"><i class=\"fas fa-check wp-block-themeisle-blocks-icon-list-item-icon-custom\"><\/i><p class=\"wp-block-themeisle-blocks-icon-list-item-content-custom\">R\u00e9duction des d\u00e9lais de traitement des SAV<\/p><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-icon-list-item-f305d676\" class=\"wp-block-themeisle-blocks-icon-list-item\"><i class=\"fas fa-check wp-block-themeisle-blocks-icon-list-item-icon-custom\"><\/i><p class=\"wp-block-themeisle-blocks-icon-list-item-content\">Donn\u00e9es sectorielles anonymis\u00e9es<\/p><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-icon-list-item-5824e59b\" class=\"wp-block-themeisle-blocks-icon-list-item\"><i class=\"fas fa-check wp-block-themeisle-blocks-icon-list-item-icon-custom\"><\/i><p class=\"wp-block-themeisle-blocks-icon-list-item-content\">Mesure et am\u00e9lioration de l&#8217;empreinte carbone<\/p><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n<\/div>\n<\/div><\/section>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si vous ne pouvez pas rejoindre imm\u00e9diatement le BoardRiding Pass, vous pouvez <strong>faciliter l\u2019exp\u00e9rience de vos clients<\/strong> en nous transmettant des <strong>donn\u00e9es produits structur\u00e9es<\/strong> (r\u00e9f\u00e9rences, descriptifs, visuels, caract\u00e9ristiques cl\u00e9s). Ces informations permettront aux utilisateurs de votre marque d\u2019ajouter facilement leurs \u00e9quipements dans leur espace personnel. Toutefois, cette int\u00e9gration reste <strong>simplifi\u00e9e<\/strong> : elle ne permet pas une mise en avant aussi compl\u00e8te de vos produits, ni l\u2019acc\u00e8s aux fonctionnalit\u00e9s avanc\u00e9es du Pass (tra\u00e7abilit\u00e9 enrichie, donn\u00e9es d\u2019impact, services connect\u00e9s, visibilit\u00e9 r\u00e9seau\u2026). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour offrir \u00e0 vos clients une exp\u00e9rience optimale, fluide et coh\u00e9rente avec votre engagement qualit\u00e9, l\u2019int\u00e9gration directe reste la voie la plus efficace \u2014 mais chaque pas vers plus de transparence compte, et nous sommes l\u00e0 pour l\u2019accompagner.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-button-group-31402f46\" class=\"wp-block-themeisle-blocks-button-group wp-block-buttons align-center-desktop\">\n<div id=\"wp-block-themeisle-blocks-button-8bf0e8e0\" class=\"wp-block-themeisle-blocks-button wp-block-button\"><a href=\"https:\/\/www.boardridingpass.com\/index.php\/contact\/\" target=\"_self\" rel=\"noopener noreferrer\" class=\"wp-block-button__link\"><span>SOUSCRIRE AU PROGRAMME AVEC MON CATALOGUE ENRICHI<\/span><\/a><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-button-a6168fd3\" class=\"wp-block-themeisle-blocks-button wp-block-button\"><a href=\"https:\/\/www.boardridingpass.com\/index.php\/contact\/\" target=\"_self\" rel=\"noopener noreferrer\" class=\"wp-block-button__link\"><span>PARTAGER MON CATALOGUE SIMPLIFIE <\/span><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>M\u00eame si vous ne pouvez pas rejoindre imm\u00e9diatement le BoardRiding Pass, vous pouvez faciliter l\u2019exp\u00e9rience de vos clients en nous transmettant des donn\u00e9es produits structur\u00e9es (r\u00e9f\u00e9rences, descriptifs, visuels, caract\u00e9ristiques cl\u00e9s). Ces informations permettront aux utilisateurs de votre marque d\u2019ajouter facilement leurs \u00e9quipements dans leur espace personnel. Toutefois, cette int\u00e9gration reste simplifi\u00e9e : elle ne permet&hellip;&nbsp;<a href=\"https:\/\/www.boardridingpass.com\/index.php\/marque\/\" rel=\"bookmark\">Lire la suite &raquo;<span class=\"screen-reader-text\">MARQUE<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":706,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-417","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.boardridingpass.com\/index.php\/wp-json\/wp\/v2\/pages\/417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.boardridingpass.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.boardridingpass.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.boardridingpass.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boardridingpass.com\/index.php\/wp-json\/wp\/v2\/comments?post=417"}],"version-history":[{"count":10,"href":"https:\/\/www.boardridingpass.com\/index.php\/wp-json\/wp\/v2\/pages\/417\/revisions"}],"predecessor-version":[{"id":1001,"href":"https:\/\/www.boardridingpass.com\/index.php\/wp-json\/wp\/v2\/pages\/417\/revisions\/1001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.boardridingpass.com\/index.php\/wp-json\/wp\/v2\/media\/706"}],"wp:attachment":[{"href":"https:\/\/www.boardridingpass.com\/index.php\/wp-json\/wp\/v2\/media?parent=417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}